Presenter: Randall Brandt
Organization: Mile Bluff Medical Center, Mauston, Wisconsin
What happens when imagination meets necessity in a rural healthcare setting? In Mauston, Wisconsin – a city of just under 5,000 residents – our independent medical facility serves a sprawling eight-county region. Faced with deteriorating conditions in outpatient dialysis, retail pharmacy, and urgent care, we confronted a critical decision: adapt, innovate, or fall behind.
This presentation shares the story of how our team reimagined the future of rural healthcare by transforming an abandoned Shopko department store into a vibrant hub of essential services. With community needs and sustainability top of mind, we turned a symbol of retail decline into a revitalized center for urgent care, dialysis, and pharmacy services – while also paving the way for a safer, more efficient emergency room expansion.
More than just a facilities project, this was a strategic move grounded in bold thinking. Attendees will gain insights on:
• Leveraging underutilized community assets to solve care delivery challenges
• Enhancing patient experience and operational clarity by separating urgent and emergency care
• Strengthening rural healthcare resilience through proactive design and creative partnerships
In today’s climate of financial strain and shifting expectations, rural providers must think beyond traditional ROI. This is a story of Return on Imagination – and how thinking outside the box helped us better serve our patients, families, and communities when it mattered most.
Randall Brandt is a dedicated healthcare professional and community leader with over 30 years of experience as a Family Medicine Physician Assistant in Mauston, Wisconsin. Throughout his career at Mile Bluff Medical Center, he has served in key leadership roles, including Lead Advanced Practice Provider, Urgent Care Director, and member of the Medical Executive Board. Known for his passion for advancing healthcare delivery, Randall is driven to bring the latest innovations and technology to the medical community – improving care for patients and reducing the burden on providers.